Levi Strause - Red Tab on pocket of denim jeans
During the gold rush, Levi Staus headed to San Franscisco to sell canvas for tents. The miners insisted that there was a need for pants, so Staus had the canvas sewn into pants. Later, the canvas material was replaced and evolved into denim, making Straus first marketer of blue jeans. In 1936, Straus registered the red tab located on the top left pocket of each of his denim jeans as a trademark.
McDonald's Arches
In 1972, McDonalds enacted one of the first 3D trademarks in relation to its popular arch signs.
Coca-Cola Bottle
In 1977, The Coca-Cola bottling company registered the shape of its bottles as a trademark. Other countries like Japan have acknowledged the 3 dimensional trademark as well.
Owens-Corning Pink Insulation
On May 12, 1987, Owens-Corning registered the color pink as a trademark color for its insulation product. Previously, they were using the Pink Panther symbol in conjunction with advertising for its product with the permission of the owners of Pink Panther. |
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